THE KENNEDYS
"Big Brother without the cameras"
The Kennedys is a creative incubator that runs for 8 months of the year in Amsterdam's Wieden + Kennedy office.
We are 7 creative bodies with disciplines stemming from filmmaking to animation, to design & writing.
We've worked for clients across lots of industries and platforms, and even developed our own content.
We are 7 creative bodies with disciplines stemming from filmmaking to animation, to design & writing.
We've worked for clients across lots of industries and platforms, and even developed our own content.
KIM & BOB
EXPLAIN THE WORLD
EXPLAIN THE WORLD
Sesame Street meets Newsnight.
'Kim & Bob explain the world' is a puppettering, animated, psychedelic, mile-a-minute, 'dive into the deep end' of some of the biggest topics affecting the world today.
Brought to you in short ten minute bursts, our two central hosts (Kim & Bob) are colourful, furry puppets in search of answers. A search that takes them to some of the most exotic, hostile, bizarre and hand-drawn corners of modern day culture.
Created by Anna Kiosse with the help of W + K Amsterdam.
I really enjoyed helping Anna set up and shoot an intro in our studio so that she could begin to visualise the tone of the show.
Stoked to see where she takes K&B next!
'Kim & Bob explain the world' is a puppettering, animated, psychedelic, mile-a-minute, 'dive into the deep end' of some of the biggest topics affecting the world today.
Brought to you in short ten minute bursts, our two central hosts (Kim & Bob) are colourful, furry puppets in search of answers. A search that takes them to some of the most exotic, hostile, bizarre and hand-drawn corners of modern day culture.
Created by Anna Kiosse with the help of W + K Amsterdam.
I really enjoyed helping Anna set up and shoot an intro in our studio so that she could begin to visualise the tone of the show.
Stoked to see where she takes K&B next!
NAUGHTY OR NICE
W+K Amsterdam wanted to do something fun with their Instagram channel (Instagram stories specifically) over the festive period. We were more than happy to help. With a tight turnaround we managed to shoot the project in a week.
Our idea? Judge Rudy’s Naughty or Nice: An interactive game-show where once a day the public could vote (using Instagram’s poll feature) on whether a W+K employee had been naughty or nice.
Voting opened at 9AM and closed at 6PM. Punishments or treats were then served in real time.
However, the whole show had an added twist to it. After the last ‘episode’ we revealed we’d actually been testing whether the audience were naughty or nice; and with 64% of them choosing to punish the hapless employees, they were judged… NAUGHTY!
The whole campaign had a 95% engagement rate (95% of those who saw it, voted), and received an average of 1.5k viewers per episode.
Creative Production (Storyboards, Photography & Filmmaking): Caitlin Black
Concept, Art direction, Motion: Brendan Madden
Concept, copywriting: Spencer Llewellyn
Our idea? Judge Rudy’s Naughty or Nice: An interactive game-show where once a day the public could vote (using Instagram’s poll feature) on whether a W+K employee had been naughty or nice.
Voting opened at 9AM and closed at 6PM. Punishments or treats were then served in real time.
However, the whole show had an added twist to it. After the last ‘episode’ we revealed we’d actually been testing whether the audience were naughty or nice; and with 64% of them choosing to punish the hapless employees, they were judged… NAUGHTY!
The whole campaign had a 95% engagement rate (95% of those who saw it, voted), and received an average of 1.5k viewers per episode.
Creative Production (Storyboards, Photography & Filmmaking): Caitlin Black
Concept, Art direction, Motion: Brendan Madden
Concept, copywriting: Spencer Llewellyn
LA HOLANDESA
We were briefed by Smart House Films to create a poster and trailer ahead of their International premiere at IFFR.
Our work was covered by Adformatie.
Poster: Anna Kiosse
Editors: Caitlin Black & Coco Olakunle
Our work was covered by Adformatie.
Poster: Anna Kiosse
Editors: Caitlin Black & Coco Olakunle
INSTAGRAM
STORIES ARE EVERWHERE
STORIES ARE EVERWHERE
The Kennedys were asked to create some extra content for Instagram's 'Stories Are Everywhere' campaign. We were given three iPhones to shoot and animate a series of stories surrounding topics that ranged from lunch to pets.
We presented 60 stories which were turned around and presented in one week. It was incredibly exciting to work at a fast pace and to use the product in order to create the assets.
W+K's Instagram campaign ran in 21 markets featuring one of our stories in their long-form film which was featured by AdWeek.
Role: Conception, Creative Production, Editing.
We presented 60 stories which were turned around and presented in one week. It was incredibly exciting to work at a fast pace and to use the product in order to create the assets.
W+K's Instagram campaign ran in 21 markets featuring one of our stories in their long-form film which was featured by AdWeek.
Role: Conception, Creative Production, Editing.
WHITE CHRISTMAS
It's very easy to fill our lives with junk. Especially at Christmas.
Greta Madline and I wanted to declutter the W+K AMS office and make something fun and festive with all the objects donated.
We spent two days spraying objects white and placing them on the agency's entrance stairway so that our colleagues would be welcomed into the building with a special holiday message.
Greta Madline and I wanted to declutter the W+K AMS office and make something fun and festive with all the objects donated.
We spent two days spraying objects white and placing them on the agency's entrance stairway so that our colleagues would be welcomed into the building with a special holiday message.
FACE YOUR FEARS
THE KENNEDYS DISSECTED
THE KENNEDYS DISSECTED
Halloween is an awesome excuse to create something bonkers for our social medial channels.
I wanted to create a video that allowed the Kennedys to open up.
Literally.
Concept, Art Direction, Creative Production: Caitlin Black
Animation: Brendan Madden
I wanted to create a video that allowed the Kennedys to open up.
Literally.
Concept, Art Direction, Creative Production: Caitlin Black
Animation: Brendan Madden
THE LOBSTER MONOLUGUES
A theatrical production to officially introduce the Kennedys to W + K Amsterdam.
The Lobster Monologues follows a bitter lobster who didn't get accepted into the Kennedys.
I was in charge of production, sourcing and booking the rental gear which included two industrial sized bubble machines, purchasing the set props and each character's outfits.
Live-streamed on Instagram with over 250 consolidated views.
Written by Spencer Llewellyn
Creative Produced by Caitlin Black, Coco Olakunle, Aida Behrouzi
Design by Brendan Madden, Anna Kiosse, Greta Madline
The Lobster Monologues follows a bitter lobster who didn't get accepted into the Kennedys.
I was in charge of production, sourcing and booking the rental gear which included two industrial sized bubble machines, purchasing the set props and each character's outfits.
Live-streamed on Instagram with over 250 consolidated views.
Written by Spencer Llewellyn
Creative Produced by Caitlin Black, Coco Olakunle, Aida Behrouzi
Design by Brendan Madden, Anna Kiosse, Greta Madline
THE LOBSTER MONOLOGUES
By Spencer Llewellyn
Spoken: “I hope you’re ready for a wave of emotion”
Why can’t a lobster be a Kennedy?
Is it because I come from the sea?
and didn’t laminate my CV,
So then it got too soggy to read?
Or was it just my application,
That failed to meet your expectation?
No. I think it’s that you hate crustaceans,
And just simply refuse to take them.
Lobster tears, I’ve cried tons.
It’s why the sea’s salty – that, and whale cum.
You see I’m pained from this discrimination,
It’s cut me more than lobster masturbation
(He holds up his sharp lobster claw)
Now, forgive me for being blunt.
But I trump all your appli-cunts.
So come on, let us see,
Which Kennedy’s more deserving than me...
Should I have tried to be to be more like Coco?
Grown myself a big ol’ Lo-fro?
(That’s a lobster afro, by the way)
And wander round just snapping photos,
But, with these lobster claws a camera’s a no-go.
I can see you’ve hired Brendan Madden.
So you’re not scared to let genital crabs in.
He’s a so-so Irish designer
Body of a man, brain of a minor.
(BRENDAN: Stahp)
Admittedly, Caitlin Black I’m not.
But Black is boring – Red is hot.
That young director from Channel 4,
I’d gladly direct her to the door.
And shut it.
This designer Greta’s all “gold, gold, gold”.
How about some red when it gets old, old, old…old.
Or get rid of Anna, that German bird.
Cus I’m a sea creature, but she’s a C-word.
(ANNA: HEY FUCK YOU, MAN)
She claims to be a great illustrator
But-I’ve-seen better shit on toilet paper
Perhaps you’d ditch Aida for me?
Because I’ve heard she rarely speaks!
She’s a writer but a wrong ‘un for the job, sir
The right person for the job’s a lobster.
And I bet you’d make me a Kennedy
If I smoked more sea-weed.
Like Spencer, who tokes dope a lot.
But this Lobster tries to avoid the pot.
Plus he’s far too British – far too tittish.
Far too skittish and just not enough…fish.
But here’s the sad truth…
You’d rather serve me up with corn on the cob,
Than give this poor, talented Lobster a job.
So fine – I don’t care. Let talent scuttle away.
Cus I’m a mobster lobster – and this fish cray.
The Lobster exits the stage.
By Spencer Llewellyn
Spoken: “I hope you’re ready for a wave of emotion”
Why can’t a lobster be a Kennedy?
Is it because I come from the sea?
and didn’t laminate my CV,
So then it got too soggy to read?
Or was it just my application,
That failed to meet your expectation?
No. I think it’s that you hate crustaceans,
And just simply refuse to take them.
Lobster tears, I’ve cried tons.
It’s why the sea’s salty – that, and whale cum.
You see I’m pained from this discrimination,
It’s cut me more than lobster masturbation
(He holds up his sharp lobster claw)
Now, forgive me for being blunt.
But I trump all your appli-cunts.
So come on, let us see,
Which Kennedy’s more deserving than me...
Should I have tried to be to be more like Coco?
Grown myself a big ol’ Lo-fro?
(That’s a lobster afro, by the way)
And wander round just snapping photos,
But, with these lobster claws a camera’s a no-go.
I can see you’ve hired Brendan Madden.
So you’re not scared to let genital crabs in.
He’s a so-so Irish designer
Body of a man, brain of a minor.
(BRENDAN: Stahp)
Admittedly, Caitlin Black I’m not.
But Black is boring – Red is hot.
That young director from Channel 4,
I’d gladly direct her to the door.
And shut it.
This designer Greta’s all “gold, gold, gold”.
How about some red when it gets old, old, old…old.
Or get rid of Anna, that German bird.
Cus I’m a sea creature, but she’s a C-word.
(ANNA: HEY FUCK YOU, MAN)
She claims to be a great illustrator
But-I’ve-seen better shit on toilet paper
Perhaps you’d ditch Aida for me?
Because I’ve heard she rarely speaks!
She’s a writer but a wrong ‘un for the job, sir
The right person for the job’s a lobster.
And I bet you’d make me a Kennedy
If I smoked more sea-weed.
Like Spencer, who tokes dope a lot.
But this Lobster tries to avoid the pot.
Plus he’s far too British – far too tittish.
Far too skittish and just not enough…fish.
But here’s the sad truth…
You’d rather serve me up with corn on the cob,
Than give this poor, talented Lobster a job.
So fine – I don’t care. Let talent scuttle away.
Cus I’m a mobster lobster – and this fish cray.
The Lobster exits the stage.